Volvo persbericht - 20 april 2005:
Auto Shanghai 2005: Volvo among the three top car brands
• Volvo image continuously moving up
• Focus on customer satisfaction
• Long-term relationship and goals
Volvo Cars is moving up in the Chinese car market.
A recent survey by Acorn Research ranks Volvo as number three among the premium car brands in China.
The industry-wide survey covers premium make car owners in seven key cities in China.
Acorn, one of the largest research chains in China and across Asia, has been working with Volvo to monitor brand perception of premium makes throughout Asia since the early ’90s.
Steady move up
The study has tracked a steady positive shift in the overall standing of the Volvo brand in China over the past six years.
“The new survey proves that Volvo is a desirable brand in the same league as the other top premium brands, and that is a stimulating challenge for us. Our customers’ expectations are extremely high. We have to make sure that they get premium services and quality for their money,” says Hans-Olov Olsson, President and CEO of Volvo Cars, on his visit to Auto Shanghai 2005.
Blending tradition with innovation
Volvo is a company with a rich heritage, stretching back almost 80 years. The company’s core values – safety, environment and quality – are part of that heritage and they have been continuously refined over the years.
Modern Volvos are also known for new values such as elegant design and comfortable, yet dynamic, driving properties.
“All cars that we sell here in China share the values that are part of Volvo’s heritage in the field of safety and reliability. They provide comfort and functionality with premium quality. And they are also stylish, exciting and enjoyable to drive. All in all a winning combination of traditional and new values,” says Hans-Olov Olsson.
Brand integrity important
Volvo is coordinating its sales network in China with Jaguar and Land Rover, the other premium brands within Ford Motor Company.
However, Volvo is aware of the importance of individual brand integrity and is making sure that every new dealership lives up to Volvo customers’ expectations of personal service and quality.
Long-term perspective
“I want to emphasize that our perspective is based on the Volvo tradition of building lasting relationships. We are not here to look for quick, short-term gains. Our objectives are long-term ones - and our presence in this market is serious and restrained. We want to build an operation and an organisation that will be good for Volvo and contribute to China’s development as well. The positive results in the image surveys prove that we are on the right track,” says Hans-Olov Olsson.
Auto Shanghai 2005: Volvo among the three top car brands
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Douwe
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- Lid geworden op: 02.02.2005 - 20:19
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Douwe
- 3rd Gear member
- Berichten: 413
- Lid geworden op: 02.02.2005 - 20:19
- Locatie: Sneek
- Contacteer:
Auto Shanghai 2005: Volvo sales in China growing with new models
• Almost 3,000 Volvos sold in 2004
• Increased market share in the premium segment
• Volvo S80 most popular model
In 2004, Volvo Cars sold almost 3,000 cars in China – and this year the aim is to increase this figure by 15 percent.
Over the coming 5 or 6 years, Volvo expects sales to grow even more rapidly.
At the moment, Volvo Cars has 40 dealerships in China.
The plan is to double the network over the next five years – growth that will be co-ordinated together with Jaguar and Land Rover, the other premium brands within Ford Motor Company.
Volvo considers local manufacturing facility
Volvo Cars is also considering starting the manufacture of cars in China.
“To reach a competitive market situation Volvo Cars is studying local manufacturing opportunities in China, but no decision has been taken yet,” says Hans-Olov Olsson, President and CEO of the Volvo Car Corporation.
Increased market share
The Chinese GDP is expected to grow by some 8 percent per year over the next five years – and the prediction for the car market is a growth rate of 10 per cent per year during the next ten years.
This indicates the huge potential – and Volvo’s target is to conquer a growing share of the premium segment.
Volvo S80 bestseller in China
At the moment, the discerning Chinese car buyers favour the luxury Volvo S80 sedan.
Volvo also expects sales figures for the XC90 to grow rapidly in the coming years.
“We grew stronger by introducing the all-new Volvo S40 in China in late 2004. And now the new Volvo XC90 V8 makes our product portfolio even stronger and it paves the way for the sales boost we are looking for”, says Hans-Olov Olsson.
• Almost 3,000 Volvos sold in 2004
• Increased market share in the premium segment
• Volvo S80 most popular model
In 2004, Volvo Cars sold almost 3,000 cars in China – and this year the aim is to increase this figure by 15 percent.
Over the coming 5 or 6 years, Volvo expects sales to grow even more rapidly.
At the moment, Volvo Cars has 40 dealerships in China.
The plan is to double the network over the next five years – growth that will be co-ordinated together with Jaguar and Land Rover, the other premium brands within Ford Motor Company.
Volvo considers local manufacturing facility
Volvo Cars is also considering starting the manufacture of cars in China.
“To reach a competitive market situation Volvo Cars is studying local manufacturing opportunities in China, but no decision has been taken yet,” says Hans-Olov Olsson, President and CEO of the Volvo Car Corporation.
Increased market share
The Chinese GDP is expected to grow by some 8 percent per year over the next five years – and the prediction for the car market is a growth rate of 10 per cent per year during the next ten years.
This indicates the huge potential – and Volvo’s target is to conquer a growing share of the premium segment.
Volvo S80 bestseller in China
At the moment, the discerning Chinese car buyers favour the luxury Volvo S80 sedan.
Volvo also expects sales figures for the XC90 to grow rapidly in the coming years.
“We grew stronger by introducing the all-new Volvo S40 in China in late 2004. And now the new Volvo XC90 V8 makes our product portfolio even stronger and it paves the way for the sales boost we are looking for”, says Hans-Olov Olsson.
